If FarmVille isn’t all that great of a game, why do people play it? It’s the same reason people go on vacations they’re not really looking forward to. The “sunk cost fallacy” is a strong, almost primordial thing, and it helps to understand it.

Shane M “My wife on the other hand loves Farmville and spends more time on that game than she does working. She was all excited when the game landed on the iPhone since she could harvest crops anywhere. I’m not going to tell her the game is now on the iPad or I will never get my iPad back”

When have you most regretted your habits of throwing good time, money, or energy after bad?The Sunk Cost explains it very clearly what farmville is all about.

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