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AT&T is now collecting anonymous information about your account for external marketing and analytics. By default you’re opting into the tracking, but it’s easy to opt out.
Fierce Wireless reports that the opt out procedure comes after AT&T updated its privacy policy to show that they’ll tracking and then selling certain behaviors on mobile devices. Here’s the gist of what AT&T is collecting:

Here’s some of the information we collect:

  • Account Information includes your name, address, telephone number, e-mail address, service related details such as payment data, passwords, security codes, service history, and other information like that;
  • Network Performance & Usage Information tells us how you use our network, our products, and our services, and how well our equipment and network is performing;
  • Web Browsing & Wireless Application Information tells us about the websites you visit and the mobile applications you use on our network;
  • Location Information tells us where your wireless device is located, as well as your ZIP-code and street address;
  • U-verse Information tells us about which programs you watch and record, the games you play, the applications you use and similar information about how you use our U-verse services and applications.

The good news is that opting out is easy: just head to this page, and click the “Check to Opt-out” boxes. 

For Verizon Users be sure you pro-out with this link http://www.vzw.com/myprivacy

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