Things are looking dire in California. While the polls showed that most voters are against Proposition 8, which would overturn this year’s gay marriage win, the tide seems to be turning for the worse.

Gay activists yesterday held an emergency conference call to inform gay media types that they’re being woefully outspent and,

despite their best efforts, Prop 8 could be poised for passage.

Via The Advocate:

“We’re being very badly outspent,” said pollster Celinda Lake, who joined campaign consultant Steve Smith and Equality California’s Geoff Kors on the call. Lake attributed Prop 8’s new hot streak to a biting TV ad that premiered last week — and to the massive media buy for that ad made possible in part by the deep pockets of the Mormon Church. “Polling tells us that their ad is really breaking through… it’s not just a base ad. It’s convincing to voters across the broad spectrum,” she said.
…
Celinda Lake, the No on 8 pollster, observed on Tuesday that 20% of California voters are still undecided on Prop 8. “That’s more than enough to provide a resounding victory for either side,” she said.

Gays and their allies had better unleash their A game.

And that “A game” will take a whole lot of dough. If you want to secure Californian queers’ right to marry – and maintain America’s liberal democratic dream – you should send some money over to Equality California or No On 8, both of which need all the help they can get.

WHY SHOULD YOU VOTE NO ON PROP 8?
– You believe the government should not make moral decisions for its citizens.
– You understand that taking away anyone’s rights puts your own rights at risk.
– You are proud that California sets the course for this nation – what happens here will follow in other states.
– Let’s get practical: same sex marriages will bring millions of dollars to Californias economy.
– You know it’s the right thing to do.

On November 4th, Californians will be asked to make a monumental civil rights decision around the issue of same-sex marriage. If Prop 8 passes, it would be the first time that existing legal civil rights have been TAKEN AWAY since prohibition. And we all know how successful prohibition was. What right might they take away next, with a lot of money and deceitful TV ads?

A NO vote on PROP 8 says to California and the nation that you believe in equality for all, and you will not allow the state Constitution to eliminate a fundamental human right.

It ‘s easy for you to be a part of the campaign. Here’s how you do it:
1) Make a list of the Californians you know
2) Choose the PSA that speaks to your audience
3) Cut and Paste the link into an email and send away

It takes about as much time as it did to order your double latte this morning, and it doesn’t cost you $4.50. In fact, in that amount of time, you made a choice to preserve your rights and those around you. Well done, now go get yourself another latte. Or even better, donate to the campaign: http://www.noonprop8.com/contr ibute

ABOUT THE PSAs
Are you voting NO on PROP 8, but you’re not sure if your friends, family and co-workers are doing the same? You want to inform them, but you just don’t have the time or information to do so. Well, we’ve made it very easy for you. Choose one video that fits your audience … or send them all.
Possible Scenarios:

1. My mother who just can’t seem to understand that a NO vote on PROP 8 means you are actually for gay marriage.
SEND: MARGARET CHO

2. I’m not sure how my buddy at work feels about same sex marriage, but I know he would not want to amend the state Constitution if that means his own rights might be at risk one day.
SEND: CONSTITUTION

3. My married sister has tons of gay friends, but is still undecided about same-sex marriage. Oh, and she LOVES Sixteen Candles.
SEND: FAMILY (Molly Ringwald)

4. I have 5 minutes, and I need one PSA that sums it all up, so I can blast it out to my rolodex.
SEND: NO V. YES