Content

Use short sentences the world wide web is fast. your visitors want to get your info in a snap

so read and reread your text. Then cut out as many unnecessary words as possible.

Navigation

Do use explicit addressing and your navigation should be clear. Links like BACK,NEXT,PREVIOUS, or clickable images of arrows, do point in an unclear direction. What is “BACK”. The page your visitor came from? the preceding page in your own website? Make navigations clear by supplying links easy to click on like “HOME”.

Design

Use a consistent look and feel and your page should stand out as a whole. Use the same look and feel for all the pages at your site. This way your visitors have a sense of recognition when they visit various pages. Using style sheets makes it much easier to maintain the look and feel of numerous pages.

Presenting Text

Don’t use and i don’t know why it was introduce to HTML.Blinking text is irritating, it offends your readers. Don’t use it. Also Don’t use Small Serif letters because they are developed to be used only in printing. They don’t look good on a computer screen. At least not in a smaller fonts. You should avoid these letters, especially if the serif is tiny, like TIMES.

Bandwidth

Generally text arrives more quickly than an image. By reserving space for an image the browser is able to render the text. A visitor can start reading right away. Reserving space is done by defining the attributes vsize and hsize in the tag

Images and color

Don’t use too many images , it slows down you page load. Don’t chase your visitors away: limit the number of images.

Also use interlacing for large GIF-images. The visitor will get a quick feedback while the image is still loading. for very small images-like bullets-interlacing makes no sence but in all other cases it does.

Compatibility

You believe i’d change my browser just to visit your site? WAKE UP! saying BEST VIEWED with my favorite browser only has the effect that you drive off people with other browsers.

Test your site with the favorites. It should be readable with all the important browsers.

General

Do read the stats of your site. Its a good opportunity to check for errors like the dreaded 404s.But statistics are also invaluable for marketing purposes. What are popular pages? which countries do your visitors come from?